Twin Cities Jewish Publisher Announces Name Change

ST. PAUL, Minnesota — May 3, 2011 — After nine years, seven books, six authors, and three awards, St. Paul-based Yaldah Publishing will become Yotzeret Publishing, Inc. Yotzeret is a Hebrew word that means “creator” in the feminine form. “I wanted to keep with the idea that the process of writing and publishing a book is a kind of labor and birth,” says company founder and Yotzeret president Sheyna Galyan. “Yaldah as a verb means ‘gave birth’ in Hebrew, but it also means ‘girl,’ and we’ve grown beyond that. We’ve grown up.”

The name change comes right after the release of two tween books by local authors: Sliding Into the New Year (YaYa & YoYo, Book 1) by Minneapolis author Dori Weinstein, and Friends Forever, a St. Paul historical novel by author Amy Ariel. Also among the books that will be acquired by Yotzeret Publishing are Like a Maccabee by Barbara Bietz and Mitzvah the Mutt by Sylvia Rouss, author of the popular Sammy Spider series. Both of those books are award-winners.

“We have several titles coming up soon,” Galyan said, “including adult books by Israeli authors Janice Weizman and Yael Unterman, and the company name Yotzeret will play very well in Israel. This is an exciting time for us.”

Yotzeret Publishing will continue Yaldah Publishing’s mission to publish “books written from a Jewish perspective,” according to Galyan, and to encourage books that reflect the diversity of Jews and Jewish practice. Yotzeret will publish both adult and children’s fiction and non-fiction.

Yaldah Publishing is not affiliated with or connected in any way to the more recent YALDAH Magazine or YM Books, and Galyan anticipates that the new company Yotzeret Publishing will eliminate any future confusion between these two unrelated companies.

The expected date for the formal name change is June 10, 2011, the day after the Jewish holiday of Shavuot.

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